Jennie Kim Launched OA, Everything You Need to Know

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Jennie Kim Launched OA, Everything You Need to Know

In 2023, BLACKPINK’s Jennie Kim reached another milestone by announcing the launch of her label, ODD ATELIER. On December 24, she revealed the news through her official Instagram account. She announced the news with profile images, the company logo, and a message in both Korean and English.

Jennie Kim And OA


Jennie’s official statement during the launch of ODD ATELIER reads: “Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received. I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you.”


Earlier reports in November hinted at Jennie establishing her label. And, she confirmed the news with the launch of OA’s Instagram account. While BLACKPINK members recently renewed their contracts with YG Entertainment, Jennie’s solo endeavors will now be managed by her own company, OA.

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Jennie Kim Launched OA, Everything You Need to Know

In 2023, Jennie achieved significant success, including her acting debut in the American series “The Idol” and being honored as a Member of the Order of the British Empire (MBE) alongside her BLACKPINK teammates. Her special single “You & Me” topped the Billboard Global Exclusive U.S. chart. Additionally, her 2018 track “SOLO” reached 1 billion streams on Spotify, marking her as the first Korean soloist to achieve this without the release of a solo album.

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On December 23, Accor Arena announced that Lisa and Stray Kids would be partaking in the prestigious French charity event, Gala des Pièces Jaunes. The event will happen on January 26, 2024, at Accor Arena in Paris. Ticket sales will commence on January 9. Notably, BLACKPINK had previously graced the Gala des Pièces Jaunes stage in 2023, delivering a collaborative performance with Swedish violinist Daniel Lozakovich on the track “Shut Down.” The upcoming event will also feature performances by renowned artists such as Maroon 5, J. Balvin, and Pharrell. – JENNIE KIM

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